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Offline i-CONICA

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Nvidia Buys Ageia! The Physx PPU Maker!
« on: December 31, 2008, 08:32:41 AM »
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[size=18]"The Way It's Meant To Be Played"?[/size][/color]

Nvidia announced they have bought the company famous for the Physx PPU earlier today, for an amount that no-one has managed to ear wig yet.
Just what Nvidia plan to do with the technology I don't know.
They are not direct competition and they are not a huge name in the gaming industry.
This opens up a bigger question...
First some background information...A while ago AMD Acquired ATI, so lets look at this.
The second biggest CPU maker, AMD, teams up with the second biggest graphics card maker, ATI
This left a lot of us wondering if the massively bigger Intel will team up with the respectively massively bigger graphics maker Nvidia?
This kind of makes sense.
As for now Intel have announced no such thing but with Intel buying the HAVOK engine recently and now Nvidia buying the the other big player in the in-game physics market it makes even more sense.
If they teamed up they would be a hugely massive gaming technology empire.
Will we see this in the near future? Is this a Premonition? Think where that leaves AMD and ATI?
In a dark corner with an 8800GTX playing Crysis is my guess.
Never Heard Of Ageia Physx? Ageia is the company that brought us the first PCI dedicated physics processing unit (PPU), This chip takes some of the burden off the CPU with processing in-game physics.
If the CPU is under less strain and has less to do it will provide the graphics card with data quicker, speeding up your game in certain circumstances.
The chips usefulness, the whole "is it worth it for the extra 3 fps" debate is much talked over, with more benefits in some games than others.
Recently Ageia launched the first ever Mobile phone physX chip.
Yet that's a whole other article, I wont go into here...

My Personal Thoughts
I was gutted when Intel's Core 2 Duo beat the hell out of my AMD Athlon 64 being an AMD and ATI veteran myself.
Same feelings when Nvidia 8800 series beat the hell out of any of ATI's offerings.
But now I'm the proud owner of a 8800GTX and I'm waiting to get my hands on the new Penryn Core 2 quad CPU, I stand converted.
Now my personal hope is that Intel and Nvidia team up leaving AMD to pretty much well, find another market to explore really.
That would leave the then (in size order)Intel, Nvidia, HAVOK and PhysX with the whole performance computing and gaming platform to their selves, with near 100% market dominance.
To top that off with the knowledge and research of all four combined companies we'd have a huge jolt into the future with gaming performance.
This is all hope and speculation though and right now I'm going to publish this and hit Crysis for a few hours!


Date Published: 18th February 2008
« Last Edit: December 31, 2008, 08:50:24 AM by 1 »
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Re: Nvidia Buys Ageia! The Physx PPU Maker!
« Reply #1 on: December 31, 2008, 08:38:07 AM »
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i, too, feel your pain, being an ATI veteran myself.  all i can hope for is that times will change, and their next platform is definitely something to look forward to.
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